Brand Identity For Scoutwell
I worked directly with Hybrid Agency as a freelancer to help build naming and strategy for a start-up cannabis brand. For a brand in a crowded space, the goal was to pinpoint and shout that distinction, which was that this brand is all about improving your sleep with your own personally customized formula.
After multiple rounds of presentations, we landed on Scoutwell. That means Good Measures, Known, Beaker, Intro to Self, Yrs, and Authenticary are all still available.
Creative Director: Caleb Kozlowski
Project Manager: Katie Ball