Air Max 95 x WORKSOUT

I have a not-so-secret wish to write scripts for indie films, and this project scratched that itch. The brief asked us to loosely tell the history of Korean street-fashion retailers, WORKSOUT, in celebration of their upcoming collaboration on their own AM95. The Art Director and I were encouraged to get pretty weird, which I didn’t have to hear twice. We hired a directorial team with more indie film success than commercial experience, and we had a blast—staying true to our artful whims, while also working closely and considerately with the WORKSOUT team on their story. I co-developed the story and wrote the script, and I was able to implement that vision on set for two days while filming in Baltimore. This was also my first time leading a project in APLA, so I learned quite a bit about leading projects in a geo, and working directly in translation.

Creative Director: Caue Oliviera

Art Direction: Ed Kersh

Directors: Albert Birney and Kentucker Audley