Nike By You Relaunch
As a poet, I’ll jump at all chances to write a manifesto. As an exploration toward a tone of voice for relaunching Nike By You, this particular internal-facing manifesto (which became known to us as the poemfesto) was never intended to become consumer-facing. It stuck around though. My directors believed in it enough to use the poemfesto as a script for our big relaunch video. I even got to work directly with our voice actor, Bretman Rock, to really nail the syllables.
I’ve been writing for Nike By You almost as long as I’ve been writing for Nike, and I’ve been lucky enough to play a big role in shaping its more creative, bright-hearted and bouncy tone. The voice of Nike By You feels pretty natural to me—it’s close to my own. Big fan over here.
Creative Director: Mark Aver
Design Direction: Michael Spoljaric
Director: Anton Du Preez